In our hyper-connected world, it feels like we are constantly advertising ourselves. We write about our beautiful children and exotic travels on Facebook and Twitter, and we promote our professional achievements to our colleagues and potential clients on our firm’s website. Some of us even blog or post to Pinterest or Flickr regularly. LinkedIn can sometimes feel a bit dull — like a recycled firm biography. I cannot blame anyone for throwing up their hands and saying “I’ve had enough. Do I have to do this?”
The answer is unequivocally, YES! Every year that goes by m
ore and more compelling studies are done about LinkedIn and how the legal profession is using it. At this point, there is overwhelming evidence that you absolutely, positively have to be on LinkedIn. I thought it might be useful to list some of the recent statistics that I have run across. If this isn’t enough to convince you to post or update your profile, come by my office and we can continue the debate. These statistics come from a variety of recent studies by the ABA, Greentarget and the Hinge Research Institute.
1. 60% of in-house counsel vet attorneys via LinkedIn
2. 95% of ABA members say that they have LinkedIn profiles
3. 78% of business decision makers review a LinkedIn profile before making a hiring decision
4. 84% of in-house counsel rate LinkedIn as a very credible or somewhat credible source of legal, business and industry news
5. 53% of in-house counsel connect with outside counsel with whom they work on LinkedIn