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Seeing Progress at the 7th Annual General Counsel Forum
I attended LMA Northeast's 7th Annual General Counsel Forum last week. I try to get to this event every year because I always learn so...
Five things anyone can do to market their firm
Not only can everyone be a marketer, there are lots and lots of things that we can do that are quick, easy and actionable. This post lays ou
The Law Firm Proposal Process - Obstacles and Hacks
It’s a random Tuesday at 6:30 am. I stumble out of my bedroom and get my phone. I receive a somewhat frantic email from a New York...
Zen and the Art of Content Marketing
Tips on writing and distributing more useful content to build your business.
Case Study – Working with a Client to Leverage the Power of LinkedIn Marketing
LinkedIn continues to grow in importance as a digital marketing tool for business. I recently witnessed the power of LinkedIn firsthand with
What is messaging?
When talking with marketing and PR pros, you hear a lot about marketing or sales “messaging.” This post will explain what messaging is...
How Law Firms Can Put the Social in Social Media
Law firms are definitely on the social media bandwagon these days. They are tweeting up a storm, and there is broad agreement that...
Failure is shaped like a fork
Failure has been on my mind a lot lately because I am launching my own business. I feel optimistic and excited, but I have no idea what...
Yes, you should use LinkedIn!
In our hyper-connected world, it feels like we are constantly advertising ourselves. We write about our beautiful children and exotic...
Business Development Tips: #Persist in your Follow up
One of the key responsibilities of law firm practice group leaders and really any partner trying to develop business includes tracking...
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