November 13, 2018

I attended LMA Northeast's 7th Annual General Counsel Forum last week. I try to get to this event every year because I always learn so much, and there's nothing like hearing your ideal client tell it like it is.

As usual, there were many interesting insights, but this y...

October 2, 2018

Not only can everyone be a marketer, there are lots and lots of things that we can do that are quick, easy and actionable. This post lays out five easy ways to get started with marketing and business development.

September 11, 2018

It’s a random Tuesday at 6:30 am. I stumble out of my bedroom and get my phone. I receive a somewhat frantic email from a New York corporate partner, who has been asked by a colleague in Asia to submit a proposal by noon Eastern Time for an unusual corporate transactio...

July 25, 2018

Tips on writing and distributing more useful content to build your business.

July 13, 2018

LinkedIn continues to grow in importance as a digital marketing tool for business. I recently witnessed the power of LinkedIn firsthand with one of my clients, an executive recruiting firm. We worked as a team to grow the firm’s visibility, reach and number of active j...

June 21, 2018

When talking with marketing and PR pros, you hear a lot about marketing or sales “messaging.” This post will explain what messaging is and how to develop a strategy for communicating your value to clients and prospects.

Think about the last time you posted an updat...

June 4, 2018

Law firms are definitely on the social media bandwagon these days. They are tweeting up a storm, and there is broad agreement that LinkedIn probably presents the best opportunities for connecting with in-house counsel and other key decision makers relating to legal spe...

May 22, 2018

Failure has been on my mind a lot lately because I am launching my own business. I feel optimistic and excited, but I have no idea what I'm getting myself into. I vacillate between "How could I fail?" and "How will I pay my mortgage?"

My business is called Rain Content...

April 30, 2018

In our hyper-connected world, it feels like we are constantly advertising ourselves. We write about our beautiful children and exotic travels on Facebook and Twitter, and we promote our professional achievements to our colleagues and potential clients on our firm’s web...

April 18, 2018

One of the key responsibilities of law firm practice group leaders and really any partner trying to develop business includes tracking past business development activities and planning for the future, i.e., where are you looking for business, what has happened so far,...

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