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Five things anyone can do to market their firm
Not only can everyone be a marketer, there are lots and lots of things that we can do that are quick, easy and actionable. This post lays ou
Zen and the Art of Content Marketing
Tips on writing and distributing more useful content to build your business.
Case Study – Working with a Client to Leverage the Power of LinkedIn Marketing
LinkedIn continues to grow in importance as a digital marketing tool for business. I recently witnessed the power of LinkedIn firsthand with
What is messaging?
When talking with marketing and PR pros, you hear a lot about marketing or sales “messaging.” This post will explain what messaging is and how to develop a strategy for communicating your value to clients and prospects. Think about the last time you posted an update on social media or wrote an article. What was the message that were sending to your audience about you, your skills or your firm either intentionally or unintentionally? As a professional services salesperson, you
How Law Firms Can Put the Social in Social Media
Law firms are definitely on the social media bandwagon these days. They are tweeting up a storm, and there is broad agreement that LinkedIn probably presents the best opportunities for connecting with in-house counsel and other key decision makers relating to legal spend. This is real evolution for law firms. Just two years ago, when my firm started methodically and actively posting multiple daily updates, a lot of the firm’s partners didn’t really get it. They weren’t sure o
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