Not only can everyone be a marketer, there are lots and lots of things that we can do that are quick, easy and actionable. This post lays ou

Law firms are definitely on the social media bandwagon these days. They are tweeting up a storm, and there is broad agreement that LinkedIn probably presents the best opportunities for connecting with in-house counsel and other key decision makers relating to legal spend. This is real evolution for law firms. Just two years ago, when my firm started methodically and actively posting multiple daily updates, a lot of the firm’s partners didn’t really get it. They weren’t sure o