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Seeing Progress at the 7th Annual General Counsel Forum
I attended LMA Northeast's 7th Annual General Counsel Forum last week. I try to get to this event every year because I always learn so...

Five things anyone can do to market their firm
Not only can everyone be a marketer, there are lots and lots of things that we can do that are quick, easy and actionable. This post lays ou


The Law Firm Proposal Process - Obstacles and Hacks
It’s a random Tuesday at 6:30 am. I stumble out of my bedroom and get my phone. I receive a somewhat frantic email from a New York...

Zen and the Art of Content Marketing
Tips on writing and distributing more useful content to build your business.


Case Study – Working with a Client to Leverage the Power of LinkedIn Marketing
LinkedIn continues to grow in importance as a digital marketing tool for business. I recently witnessed the power of LinkedIn firsthand with


What is messaging?
When talking with marketing and PR pros, you hear a lot about marketing or sales “messaging.” This post will explain what messaging is...
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