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Seeing Progress at the 7th Annual General Counsel Forum
I attended LMA Northeast's 7th Annual General Counsel Forum last week. I try to get to this event every year because I always learn so much, and there's nothing like hearing your ideal client tell it like it is. As usual, there were many interesting insights, but this year there were fewer surprises. I found myself nodding my head yes to practically everything that was said both because I agreed whole-heartedly, but also because I had seen this movie before. I've been sloggin
Five things anyone can do to market their firm
Not only can everyone be a marketer, there are lots and lots of things that we can do that are quick, easy and actionable. This post lays ou
The Law Firm Proposal Process - Obstacles and Hacks
It’s a random Tuesday at 6:30 am. I stumble out of my bedroom and get my phone. I receive a somewhat frantic email from a New York corporate partner, who has been asked by a colleague in Asia to submit a proposal by noon Eastern Time for an unusual corporate transaction. I am a business development manager at a global firm, and proposals involving multiple offices and time zones are a regular occurrence. This deadline is tighter than most, but not completely out of the ordina
Zen and the Art of Content Marketing
Tips on writing and distributing more useful content to build your business.
Case Study – Working with a Client to Leverage the Power of LinkedIn Marketing
LinkedIn continues to grow in importance as a digital marketing tool for business. I recently witnessed the power of LinkedIn firsthand with
What is messaging?
When talking with marketing and PR pros, you hear a lot about marketing or sales “messaging.” This post will explain what messaging is and how to develop a strategy for communicating your value to clients and prospects. Think about the last time you posted an update on social media or wrote an article. What was the message that were sending to your audience about you, your skills or your firm either intentionally or unintentionally? As a professional services salesperson, you
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